Then came the 80's and a new manager, Roy Massey. Just when they thought it was
all over, Roy steered Alvin toward Pete Waterman, Pete had a song...The song was
'Pretend'. Despite all the major labels liking the song soon as it was revealed that
it was Alvin Stardust they backed off. Dave Robinson saved the day by signing Alvin
to the most street cred label around, Stiff Records. who at the time had top acts
Madness, Elvis Costello etc on thier books. 'Pretend' was released on the Stiff Labell
in September 1981. It shot up the charts and reached number four in the UK, and went
to number one in numerious countries around the world. Boyed by the success of “Pretend”
other tracks were released, including “A Wonderful Time Up There” which was descibed
as “a thunderous slab of gospel rock”. TV appearence followed on again and Alvin
also joined the stars performing for Her Majesty the Queen at The Royal Command Perfornace,
Four more singles between 1982-84 were released on the Stiff Label.
In 1983 he starred along side Lensey De Paul in Granda Tvs “The Starlight Ballroom”
playing the role of a 1940s Dance band leader. 1984 sees him doing charity work for
Save The Children and comples a book “Tales From The Saddle” a collection of humourous
horse and riding stories with a forward by HRH Princess Anne.
1984 sees another change in record labels and he signs up with Chryalis and brings
out “I Won’t Run Away” Mar 1985 his is highjacked outsite a TV studio by Eamon Andrews
with his big red book and is the subject of his “This Is Your Life”
TV show. Also that year he joins Shelia Walsh on Tv and co-hosts “The Rock Gospel
Show”. !987 sees Alvin recieve the
Music Business Diamond Award. The rest of the decades remaining years sees various
single/ album releases on a few different labels. Then in 1988 he joins the cast
of the musical “Godspell” and starts a nationwide tour. On this tour he meets his
wife Julie, and they have been together ever since.
In 1981 ATV record a follow up series to the successful “Oh Boy” show called “Let’s
Rock” again featuring Alvin alongside Lulu, Joe Brown & Shakin’Stevens.